Hats off to Barnes & Noble. They have comfortable stores with free wireless internet AND they encourage you to read-for-free! My 14 year old son Mac and I spend hours at B&N, usually on Saturday's after lunch. We know the manager on a first name basis. And while it's true that we read a lot for free, we end up spending a considerable amount of money too.
I'm so pleased with B&N's pro-customer attitude that I go out of my way to spend money with them. In 2010 which was a down year in personal spending for my family, I probably spent $400 to $600 with B&N. And I gave their gift cards whenever possible. I have the 10% off frequent buyer card too. And, I'm seriously considering a purchase of a Nook in the next 30 days.
Would I be spending this much or blogging about Barnes & Noble if they weren't as nice? Absolutely not.
It pays to be nice.